Bath & Body Works — Grace Heslip

What I did

Primarily working as a Graphic and Motion Designer for Bath & Body Works’ organic social media team, I create engaging visual content across Instagram, Facebook, and TikTok, including feed posts, Stories, and other social-first experiences. My role also extends into photography, illustration, and creative concepting, allowing me to contribute across multiple stages of the creative process.

I have concepted and developed social content for a wide range of high-profile brand collaborations, including Netflix (Stranger Things, Bridgerton, and Emily in Paris), Disney (Disney Princesses, Disney Villains, Star Wars: The Mandalorian and Grogu, and The Nightmare Before Christmas), Sweethearts, Vera Bradley, Crocs, Peeps, and Milk Bar. Alongside collaboration work, I create evergreen, seasonal, holiday, and promotional content that supports the brand’s ongoing social presence.

With each new season and collaboration, I also develop and refresh social branding elements, including logos and cover imagery across Bath & Body Works’ social platforms, ensuring a cohesive and engaging visual identity across every touchpoint.